Everyone is selling all of the time, which means that the basics of marketing are important for everyone to know and utilize in their organization. Non-profits market to their donors, members, clients, funders, community, and many other stakeholders. All of these different target audiences can make marketing even more critical.
The top concepts that are covered are;
- Marketing goal development
- Environmental analysis
- Target markets
- Building the marketing plan
End result is the creation of a great marketing strategy.
Presenter: Carla Langhorst